LINDA BROWN
WorkData Insights
DataLeadershipEducation
DATA INSIGHTS

When more data doesn't mean more clarity.

Educators and administrators were surrounded by data — assessments, growth metrics, and usage reports — yet struggled to translate it into actionable decisions. This project focused on designing a system that helps them understand what's happening and where to act, without requiring them to become analysts.

Data Insights dashboard displayed on a desktop monitor showing subject performance, top standards, and assessment data
At A Glance
RolePrincipal Product Designer
PartnersProduct, Engineering, Learning Science
TimelineEnd-to-end platform delivery
AudienceTeachers, administrators, school leaders
FocusData visualisation, insight hierarchy, decision support
The Real Challenge

Designing for interpretation, not just presentation

Educators had data. They lacked clarity — the conditions to make sense of what they were seeing and take confident next steps.

Key Challenges
01

Too many metrics, with no filtering by role or context — data without direction

02

No way to surface the right report at the right moment in the teaching cycle

03

Significant cognitive overhead for non-technical users navigating raw dashboards

04

The core problem wasn't a visualisation problem — it was a decision support problem

Annotated wireframe of the Data Insights dashboard showing function and benefit callouts for each UI element
My Role & Scope

Designing the insight system end to end

I led the design of the Data Insights experience, focusing on how complex learning data could be structured and visualised to support real operational decisions — for teachers and administrators alike.

Direct Ownership

Insight hierarchy and information architecture across the full platform

Data visualisation patterns appropriate for each educator role and context

Component models for exploration, comparison, and drill-down interactions

Strategic Influence

Ensuring data systems, not just data pages — structure that supports decisions

Informing how learning science findings translated into product features

Supporting ethical use of student data through appropriate access and framing

Designing the Insight System

From raw data to meaningful signals

The core challenge was designing a system that could surface performance data that matters to each user type — so they could understand and act on it, without being overwhelmed.

At a system level, the experience needed to

Surface performance data in context and time — not as a raw dump of numbers

Pull focus toward patterns of concern from broad, multi-metric dashboards

Support detailed inspection when an educator needs to go deeper

Maintain appropriate access boundaries between teacher and admin views

The solution introduced

Clear visual hierarchy to centre purpose — the most important signal first

Comparative structures to enable pattern recognition across cohorts and time

Progressive disclosure for deeper analysis without overwhelming the entry view

Distinct access dashboards and reports for different roles and decision contexts

High-fidelity Data Insights dashboard showing all subjects, top standards, performance breakdown, and item analysis
Decisions That Shaped the Experience

Choosing clarity over complexity

Designed for specialists and leaders

Each data view was designed around a real education scenario — not a generic analytics pattern. Teacher views and admin views serve fundamentally different purposes.

Contextualised the numbers

All primary reporting was framed with context. Raw data alone doesn't support decision-making — without framing, numbers create noise rather than clarity.

Avoided prescriptive conclusions

The system helps users spot patterns without replacing professional judgment. We surfaced signals; we didn't tell educators what to do about them.

Maintained appropriate openness

Where data could be misread or used unfairly, we built in friction — intentional design that slows down easy but harmful interpretations.

Tablet showing the Data Insights dashboard with item analysis panel overlay
Annotated data insights widgets showing global subject performance, top and bottom standards, and drill-down to student-level detail
How Data Insights Shows Up for Educators

Clear, readable, and actionable

The system presented data in a way that made student performance and growth legible — designed to support planning and action at every level of the organisation.

Design Patterns

Contextual framing — every metric is shown alongside the question it helps answer

Attention-drawing visual cues that surface the signal worth acting on

Information scoped clearly by role — teachers see their class, leaders see the school

Clear language and labels — no jargon, no assumed data literacy

Outcomes & Signals

Supporting better decisions

Educators could identify trends in learner performance without guessing — spending less time in raw exports and more time planning.

Meaningful insights surfaced without requiring specialist data knowledge, making the system accessible across varied levels of data literacy.

The system served diverse audiences from classroom teachers to school leaders, with role-appropriate views that reduced noise at every level.

Reduced time spent during planning sessions locating and interpreting relevant data — the system did the orientation work.

Feedback from educators emphasised the value of having data that is already interpreted during planning and review sessions — rather than data that still needs to be figured out.

Teacher in a classroom using the Data Insights dashboard with floating performance panels
Reflection

Designing for trust

This work reinforced how much trust matters when data flows through an organisation. Data products carry ethical weight — the way information is framed, scoped, and surfaced shapes how people act, and that responsibility is always present in the design.

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