10+ years · AI systems · EdTech & Gov
I don't just design screens — I design the systems behind them. That includes AI workflows, data models, creative pipelines, and the guardrails that ensure products scale.
Building the systems that reshape how creative work gets done.
Over the last several years I've been designing — and shipping — AI-powered systems that automate creative, accessibility, localization, and content production workflows. Not features bolted onto existing tools. Pipelines that reshape how the work gets done end-to-end.
Each one started the same way — a real production problem, a real team of people doing it the hard way, and a thesis that AI could collapse the bottleneck without removing the human judgment that made the work good in the first place.
Designing beyond
the interface.
Most organisations aren't failing at AI tools. They're failing at AI culture, governance, and the creative systems that let people use them well. I work in that gap — designing not just the interface, but the entire pipeline from prompt to production, with ethics and craft built in from the start.
AI Systems & Pipelines
Ethical AI workflows from prompts to production — with governance, guardrails, and creative integrity built in.
Decision & Data Experiences
Complex data transformed into clear, actionable insight for educators, leaders, and field teams.
Real-World Operational Tools
Tools built for pressure, not ideal conditions — designed to work in the field, in the classroom, and at scale.